The Brand:
True Blue is a premium menswear apparel brand that captures the imagination of a nation that knows where it comes from and is proud of where it is headed. With its modern silhouettes, unsurpassed quality and attention to detail, every True Blue product is created to meet the fashion choices of the progressive global Indian.
Brief: To Design and Develop all V.M. Elements for the Brand True Blue, keeping the Brand's identity into consideration. True Blue launched its first store in High Street Phoenix, Mumbai.
Concept & Design for the Window Display
Customized Mannequin Design & Development
In - store focal point display that highlights signature products in an eye catching way
Creation of product zones & creative Merchandise display ideas
Visual frames that aid story telling for each section of the store
Props that are inspired by each collection's origin and materials.
A feature wall that captures the look and feel of the brand and its inception by help of visuals
