Conceptualization, Design and Installation for the Lee India SS'16 Tradeshow.
The key stories that were being highlighted were given one booth each. The idea was to communicate each of these stories in a way that the essence of each collection would be communicated in just one glance at the installation.
Each product story has a unique point of view and approach and so does the concept for each display. Great attention to detail was given in the design of each booth. Creative and interactive product styling within the displays as well as the mannequins that calls for attention.
