At Kyoorius Design Yatra 2013 two of the Sustainable design Innovations from Levi's were presented via vignettes that conveyed the idea behind the Water<less & Waste<less collections.
WASTE<LESS
Waste<less collection was made using a fibre that is made out of plastic waste like pet bottles, etc hence the reference of the green pet bottles that made up the base of the entire display.
A mock pet bottle grinder was made out of clear acrylic to convey the idea of how the pet bottles are crushed, shredded and woven into a yarn that makes up the denim.
WATER<LESS
Water<less collection uses considerably less amount of water in the dyeing and washing processes hence saving millions of litres of water each year. This installation of an inverted pyramid using empty pet bottles that are lit up with a bulb inside each bottle, is symbolic of the idea behind the collection.
