The Fall-Winter'13 editor showcase was held in Mumbai to introduce the fall-winter collection to key publications in the country. Stories for the season were showcased through vignettes and product displays.
Design and execution was done as part of the brand's Visual Merchandising team in the role of VM Creative Specialist - Pan India (2010-13)
The iconic Levi's two horse logo translated into 3D to convey the idea of 'Strong' denim.
The Levi's wardrobe staples are reinvented and presented in a vintage wooden wardrobe.
Waste<less jeans are made using a fibre that is made out of recycled plastic bottles. Shown here step by step.
The lightweight packable jackets are being campared to an apple and a phone on a weighing scale to convey the message with wit.
These men's t-shirt prints are inspired by retro record labels, hence the gramophone and LP record cover like inserts.
Levi's take on women's essentials in the form of a Little Black Dress and Little Black Jean.
Curved mirrors create optical illusions, just like the ones these jeans are designed to create to enhance and flaunt the bodies that they are put on.
These jeans are reversible, much like the rotating pin boards that they are displayed on.
Iridescent jeans are presented on colored acrylic under light as they light up like fireflies.
Accessories are presented on versatile modular wooden crates.
