Brief:
To launch the Curve ID women's jeanwear initiative in India in a big way and create an interactive window that would urge the passerby to stop and take notice. The display brings to life a fashion photoshoot in progress, inspired by the Global product shoot, with flashing studio lights and 3 real TV sets that were playing the Curce ID commercials and global runway shows.
Project was done as part of the Levi's stint - In the role of Visual Merchandiser - Creative Specialist (Pan India) 2010-13
Global Campaign
Concept drawings
Window Display
Secondary Window
