Jockey Sleepwear launch and VM activation
The window display was designed to launch the new Jockey Sleepwear range for men and women an addition to their existing range of products. The aim of the Window idea was to get the customer's attention to sleepwear at a quick glance as opposed to innerwear / leisurewear which are usually associated with Jockey.
The sleepwear wall sections were highlighted by using signages that were designed to mimic the typical 'Do not disturb door hangers' that are used at hotels.
While the women's communication had a feminine appeal "It's like a hug you wear all night", the men's section was approached with a more masculine tag line that said "The alarm clock doesn't stand a chance".
The floor units were used to place placards with the same Sleepwear communication to lead the customer to the sleepwear section.
